![]() ![]() This cannot be underestimated, since every time a page moves up one position on page 1 for its primary keyword, organic traffic for that keyword usually doubles. And together with other optimized page elements, they tell Google what the page is about.Īlt tags are still worth optimizing, though, because they could become a tiebreaker when Google has to choose between two pages of similar value. Keyword-optimized image alt tags are not a game changer and will not magically improve rankings, but they are simply one of several best practices to optimize a page for a specific keyword. When you tag your images with descriptive keywords, you are creating a database of image metadata that can be used for a variety of purposes, such as image alt tags, which is the text that appears if your image fails to properly load. However, image tagging can also be used to create metadata. Therefore, the main difference between image tagging and metadata is that image tagging describes what the image actually looks like and the metadata contains information about the image itself. Image tagging is the process of identifying and labeling the contents of an image. Metadata can also be used to define image file formats. For example, you can add metadata to an image file to track who created it, when it was created, and where it was created. Metadata is data that is attached to a piece of content to provide additional information about it. When discussing image management, it's important to distinguish image tagging from metadata. Amazon AWS Rekognition is a paid service, as are similar tools. Image recognition tools can be expensive. By tagging your images, you create a database of image metadata that can be used for a variety of purposes, such as categorization. It can help improve digital asset management and streamline workflows. Automatic image tagging is not perfect and can sometimes identify the wrong objects in an image or mislabel them. ![]() Tagging images with descriptive labels can make them easier for people who are visually impaired to understand. It can make your content more accessible. Depending on the number of images, this can be hard to scale. Manual image tagging requires someone to look at each image and type in a description. The image-tagging process can be time-consuming and tedious. This can help your content rank slightly higher and enable your images to appear in image search results. When you tag your images with descriptive keywords, it helps Google and other search engines understand what the image is about. There are a number of benefits and drawbacks to image tagging: ![]()
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